IDEA No.361

Design of Amachan
Kyary Pamyu Pamyu Graphics
Period of Idol Identity
Letters and Design of Junichi Someya

Published: 2013/11

NHK’s drama series “Amachan”, broadcast from April to September 2013, grew popular among people of all ages. Through the charms of screenplay, direction and casting, not to mention photography and soundtrack, the creators managed to convey their enthusiasm to the viewers. The graphic design of the props and backdrops also played an important role in creating this world. We introduce you to the many authentic-looking designs of company logotypes, store signage, posters, street advertising, food labels, et cetera, and talk to the designers who created them.